Short answer: Sellers pay 6% on a completed BIN sale. Buyers pay the listed price and bank/card fees. Dropcatch buyers pay one all-in price, registration included. Auction buyers pay the winning bid.
Every domain in a portfolio is judged by its margin: resale price, minus acquisition cost, minus commission, minus holding cost. Know the fees and you know your numbers. This guide lists what GNAME charges at each stage.
GNAME Fees at a Glance
| Channel | Buyer pays | Seller pays |
|---|---|---|
| Buy It Now (BIN) | The listed price | 6% commission on completed sale |
| Dropcatch / Backorder | Dropcatch channel price (registration included) on successful catches | Not applicable. A caught domain can be listed on BIN or put up for auction |
| Auctions | The winning bid | Auction listing fees (see below) |
Buy It Now (BIN) is our spot-price marketplace, where users list domains they registered or won at auction.
Buyer fees
Seller fees
Backorder expiring domains across multiple registrars from one place. Choose a pricing tier based on the success rate you want. You pay only when you win the domain.
Buyer fees and rules
Dropcatch channel fees
| Channel | Success Rate | Price | Deposit |
| 1 | 99% | $65 | $8 |
| 10 | 98% | $43 |
$5 |
| 2 | 97% | $26 | $3 |
| 3 | 95% | $16 | $2 |
| 4 | 91% | $13 | $2 |
| 5 | 85% | $11.50 | $1 |
| 6 | 75% | $9.50 | $1 |
| 8 | 50% | $6 | $1 |
Buyer fees and rules
Seller fees
These figures are illustrative. A domain is acquired at an all-in cost of $100 and sold on BIN for $1,000.
| Step | Amount |
| Sale price | +$1,000 |
| Sale price acquisition (registration included if bought via dropcatch) | -$100 |
| Exit commission (6% of $1,000) | -$60 |
| Net margin (before renewals and other holding costs) | +$840 |
Short answer: Work backwards from the price you expect to sell at. Subtract GNAME's 6% commission, then divide by the return multiple you need. The result is the most you should bid.
Maximum bid = expected resale × (1 − 6%) ÷ target return multiple
For a $1,000 resale and a 3x target, the ceiling is about $313. Bid above it and the deal no longer meets your target.
Bidders who start from what they want to pay overbid. Bidders who start from what the domain will sell for protect their margin. Set the ceiling before the auction opens, and do not move it during the final minutes.
Ceilings for a $1,000 expected resale, after the 6% commission:
| Target return multiple | Maximum bid | Gross profit at ceiling* |
| 2x | $470 | $470 |
| 3x | $313 | $637 |
| 4x | $235 | $705 |
| 5x | $188 | $752 |
*Resale less commission less acquisition cost, before renewals and other holding costs.
A higher target lowers your ceiling and raises your margin per win. A lower target wins more auctions at thinner margins. Choose the multiple deliberately, based on how long you are willing to hold the domain.
Each bid holds 20% of its amount while you lead. Get outbid, and it's released automatically. At a $313 ceiling, about $63 is held at your highest bid.
Every bid you lead holds a deposit, and each one reduces your available balance. Bidding on several auctions at once? Add them up, and keep enough in your account to cover them all.
When you win an auction, the winning amount is deducted from your account balance. If your balance is short, you have 72 hours to add funds. After that window, the purchase is handled under our non-payment terms. To avoid delays, we recommend funding your account before the auction closes.
Join the auction for $7. Win, and it returns to your balance. Don't, and it's simply the cost of entry. Planning to bid on a domain you haven't backordered? Take $7 off your ceiling, and bid with confidence.
We want to hear from you. To ask a question, share feedback, or report a bug, contact Support through online chat. Happy domaining!
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